What is typography? And why is it so important to graphic designers? As long as you spell everything correctly and make sure the message is what the client wants to see, why does the font style make any difference? Because everything you touch, see and create is impacted by the use of writing styles and techniques. There are a lot of reasons why designers need to have a solid foundation when it comes to the use of typography.
Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpose, typography can be used for optimum readability, impact, or an artistic statement. Some graphic designers work totally in text, and study typography extensively while they perfect their art. Quality typography can make a big difference in communications, because it can impact the way the reader sees and feels about the topic being discussed.
Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), letter-spacing (tracking) and kerning.
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